ÃÛÌÒÖ±²¥

I have 7 years experience as a sales and marketing consultant working with a diverse range of organisations including Marks & Spencer, Reed Business Call, Age UK, Tetra Pak and Procter and Gamble. I have spent the last 26 years teaching in higher education, including marketing, advertising, consumer behaviour, international marketing and tutoring students on PG Certificate Teaching courses. I have delivered extensive conference papers around metaphors in advertising and enhancing student engagement, satisfaction and achievement. For the last 10 years my focus has been on learning & teaching with papers and practical sessions delivered at a range of conferences including the Chartered Association of Business Schools (CABS), AdvanceHE and the Playful Learning Association. I have also written a number of blog posts for CABS and run a Podcast called the .

2011 Saunders, R. (2011) Die Botschaften internationaler Weinwerbung, pp.237-266, in Fleuchaus, R. & Arnold, R. (Eds.) Weinmarketing. Wiesbaden: Gabler Verlag.

2012 Saunders, R. (2014) Improving Student Achievement Through Enhanced Feedback.   The International Journal of Management Education, Vol. 12 (2), pp.167-176.

2017 Saunders, R. (2017) Making Tests Fun. OBTC Conference, Brown University, Rhode Island, USA.

2020 Saunders, R. (2020) Using Study Guides to increase engagement. LecturemotelyWebinar, Online (International audience).

2021 Saunders, R., (2021) Staring at a Screen: Reflections on Remote Learning. Gateway Papers: A Journal of Education and Pedagogic Research, 2(1), p.12. DOI:

2021 Saunders, R. (2021) Relating assessments to the real world. Advance HE Torch Bearer, Online resource (International audience).

2021 Saunders, R. (2021) Enhancing Engagement. Hanze International Business School, Learning & Teaching Event, The Netherlands.

2022 Saunders, R. (2022) Enhancing Engagement. Neils Brock, Copenhagen Business School, Learning & Teaching Event, Denmark.

2022 Saunders, R. (2022) Flipped learning and the pandemic. Future Teacher 3.0, European funded webinar.

2022 Saunders, R. (2022) Sticklebricks for learning. Playful Learning Association Conference, Leicester.

Advertising

Persuasive Communication

Learning & Teaching

BA (Hons) English Language & Literature

MA Linguistics

Diploma in Marketing

PG Certificate in Teaching & Learning

Postgraduate Certificate Academic Practice (course and module design)

Campaign Planning

Marketing Analysis & Strategy

Marketing Principles/Essentials

International Marketing

Advertising & Promotion

Brand Portfolio

External Examiner, Roehampton University

Reviewer, International Journal of Management Education

Reviewer, Journal of Learning Development in Higher Education

Chartered Management & Business Educator

Higher Education Academy, Senior Fellow

2011 Saunders, R. (2011) Die Botschaften internationaler Weinwerbung, pp.237-266, in Fleuchaus, R. & Arnold, R. (Eds.) Weinmarketing. Wiesbaden: Gabler Verlag.

2012 Saunders, R. (2014) Improving Student Achievement Through Enhanced Feedback.   The International Journal of Management Education, Vol. 12 ( )2, pp.167-176.

University Teaching Fellow

Senior Fellow of the Higher Education Academy 

Advance HE Speaker

Future Teacher 3.0 Speaker